Yesterday GI Joe fandom got a fly dropped in their soup when Paramount and Hasbro released a statement saying that GI Joe: Retaliation's release date was being changed from June 29th, 2012 to March 29Th, 2013. First off, yes, I'm disappointed, just like each and every one of you. BUT, those of you that know me, know that I'm the eternal optimist and the more I think about it, it might be for the better. Here's my wild conspiracy theory on WHY this happened.
-In a word, Battleship. Paramount was expecting BIG numbers for this movie based on the classic Hasbro board game, and well............it sunk. I think that Paramount got REALLY nervous after seeing how badly it performed and with GI Joe on the way, got cold feet and decided to do everything in their power to make sure that this didn't happen with GI Joe. After all, there's a TON of huge summer movies this year. Amazing Spider-Man, The Dark Knight Rises, ect. They claim that they moved the move back so that it can be converted into 3D, which does make sense. Movies released in both 2 & 3D make more money, that's a fact. Also, March is quickly becoming the new "secret month" for movies. There's not a lot of movies released in March, and as of late, those that ARE are pulling in pretty decent numbers. Hunger Games, Clash of the Titans, ect.
-Also, I think that after seeing the Battleship performed Paramount MIGHT have placed a call to Hasbro and told them that they have another year to build up the GI Joe brand. I'm guessing that sooner than later, we're going to see some GI Joe announcements regarding the toy line from Hasbro and also, IDW. I'm guessing Paramount wants a bigger built in audience for this movie, and I would agree. As of late, the GI Joe line has been floundering a bit. With the cancellation of GI Joe Renegades, it's hard for retailers to stock toys that don't have a movie or cartoon in the works.
-And just to put the "Jimmy spin" on this-WE NOW HAVE A WHOLE EXTRA YEAR TO GET EVEN MORE EXCITED FOR THIS MOVIE. Let's not forget, almost EVERYONE has been super impressed by the trailers and clips that we've seen. So, we have to wait a little bit longer. Yeah, I'm bummed to, but I have a feeling that everything's gonna be OK. I'm just worried about the toy line. C'mon Hasbro!!! Get some more awesome toys out to hold us over!!!
-Now, you know I wouldn't leave this on a down note, so here's a couple things that'll hopefully make you feel a little bit better today.
First, a special message to all my Joe brothers!
And, something nice to look at.
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